top of page

Work

Content Marketing

Ads
revvid_edited.jpg
secopsad_edited_edited.png
MO-002-1_FindBeds_TEAM_500x500_v1bh_edited.jpg
motient saas healthcare
Video

At Palo Alto, I reviewed our YouTube channels and implemented a data-driven strategy, resulting in company-wide adoption across 8 channels and over 100k subscribers (at the time of implementation).

​

  • Content Audit

  • Customer-First Content​

  • Work the Algorithm​​

... within months...

Videos were:

Watched more: Average 90% increase in Views.

Watched for longer: Average 65% increase in Average View Duration and 51% increase in Watch Time.

More engaged with: Increases in Comments, Likes, Shares, and Subscribes (data available).

​

The YouTube Project was one of the most fun, challenging, and rewarding undertakings of my career. I'd love to chat about it with you.

​

B2B Assets
BYOML.webp
infertility white paper

​White Paper: Losing Patients – and Revenue – Into the Gaps of Fertility Management Care.

Testimonials

Working with her has been an absolute pleasure. She has a rare ability to blend big-picture thinking with meticulous execution, making her an invaluable asset to any team. Kristen doesn’t just generate ideas—she crafts narratives that engage, inspire, and drive results.

Beyond her exceptional talent, Kristen is an incredible teammate. Thoughtful, collaborative, and always supportive, she elevates those around her. She listens, strategizes, and executes with precision, ensuring every piece of content is not just good, but exceptional.

Kristen is truly one of a kind—a diamond in the rough. If you have the opportunity to work with her, take it. She’s the kind of talent that transforms brands, teams, and the impact of content marketing itself.

- Jesse Younce, Head of Creative, Full Funnel Growth

​

What can’t Kristin do! Working with her on cross-functional projects has been an absolute joy and privilege. Kristin is a total powerhouse of creativity, writing talent, and strategic thinking. Her ability to craft thoughtful, engaging content and bring fresh ideas to every project is unmatched. But beyond her professional talents, Kristin stands out as an incredibly kind and caring person. She approaches every task with empathy, always thinking of ways to support her colleagues and improve team dynamics. Her thoughtful nature creates a welcoming and inclusive environment, even across teams, and her collaborative spirit has made a lasting impact on everyone who’s had the pleasure of working with her. Kristin is a true asset to any team, and I cannot recommend her highly enough!

Kate Kaluhiokalani, Sr. Social Strategist, Huntress | Leading High-Impact Campaigns & Scalable Social Ops

​

This is my fifth product marketing role. I've noticed that Palo Alto Networks marketers have a unique set of capabilities to keep up with our company's high corporate standards and dynamic nature. These include an extreme sense of urgency, ownership, professionalism, flexibility, and creativity. I've worked on multiple content projects with Kristin, and she exhibited these abilities in spades, always with a great attitude and a smile as she tackled a variety of complex tasks and assignments. Always proactive and looking to get things done, thinking creatively about how to bring a message to the market.

- Yitzy Tannenbaum, Senior Product Marketing Manager, Palo Alto Networks

​

I had the privilege of working with Kristin during her time with Motient. From the beginning, Kristin was extremely collaborative, always willing to go above and beyond in her role and open to exploring ideas for our company's communications. She brought order and a systematic approach to marketing and enabled the team to bring ideas from concept to creation. Besides her excellent work, she was a pleasure to work with and I would highly recommend her.

- Dylan Lincoln, Business Development Manager, Air Methods

​

Hiring Kristin was one of the best hiring decisions I’ve ever made. Finding a good writer/editor is the easy part, but finding a great cultural fit AND a great writer is tough. In addition to Kristin’s crazy-mad writing skills, she’s a truly beautiful human being. She jumps in and tackles any topic with enthusiasm, is fast and creative, and produces high-quality projects - and she builds lasting relationships with her colleagues. 

- Waynette Tubbs, Senior Content Marketing Manager, Oracle

 

​
 

bottom of page